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On June 14 and 15, the motorsports world will turn its focus to the greatest endurance race in the world – the 82nd running of the 24 Hours of Le Mans. It has been called “the only race that matters” because it is the quintessential testing environment for innovations that make their way into road cars, and no one has done that more successfully since 1999 than Audi. Technologies such as TFSI, TDI, LED lighting, the first hybrid system to win the race, and now laser lighting were all developed and tested at Le Mans and later introduced into the vehicles delivered to customers every day.

The Audi Sport team has three newly developed R18 e-tron quattro LMP 1 cars aiming to win the 24-hour race for the 13th time in 15 years. Rule changes for this year place much greater emphasis on efficiency, so the Audi team has developed a new car that uses an optimized V6 TDI engine and a flywheel hybrid system for energy recuperation to meet the challenge. However, we are up against strong competition from Toyota and our corporate cousin, Porsche, returning to Le Mans for the first time since 1998. We have taken the opportunity to welcome Porsche back to the Cirque de la Sarte as you can see in this video. In the true spirit of friendly competition, the video takes the challenge directly to the front steps of the Porsche headquarters in Zuffenhausen, Germany.

While the race is the primary focus, the Audi R8 LMX with its laser lighting technology – the same technology found on the R18 e-tron quattro – will make its debut on Friday evening at Le Mans. We will be hosting key U.S. media at the race to continue to support our “Vorsprung durch Technik” positioning in the press.

There are a series of programs around the 82nd running of the 24 Hours of Le Mans planned so that you can experience it right here in the United States.
· National Broadcast – Tune in to the race on FOX Sports 1 / FOX Sports 2. Please note on June 14, FOX Sports will stream a portion of the race through their online channel. All times listed below are Eastern Time.

Date Time Network
June 14, 2014 8:30a-4:00p FS 1
June 14, 2014 4:00p-5:00p FS 2
June 14, 2014 5:00p-6:30p Online stream
June 14/15, 2014 6:30p-1:00a FS 2
June 15, 2014 1:00a-7:30a FS 1
June 15, 2014 7:30a-9:30a FS 2

· Streaming broadcast – New for 2014, the 24 Hours of Le Mans will be streamed by the FIA World Endurance Championship directly. To stream the race, view on-board cameras, car locations and drive/team info, please download the app through iTunes by clicking here. Please note: While the app is free, there is a cost of $10.99 to get the 24 Hours of Le Mans video feed which becomes available on June 11 through the app.
· Social media – The Audi social media team will be on the ground at Le Mans providing real time updates throughout the weekend.

o Follow live tweets – @Audi, @Audi_Sport and #LM24

o Follow Audi Sport Facebook updates –

o Follow @Audi on Instagram – and #LM24

· Truth in 24 II: Every Second Counts – Relive Audi’s 10th victory at Le Mans. Download this extraordinary film by clicking here.

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